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Başak Büyükçelen

Storyteller, Book Lover, People Leader, Change Catalyst, Global Citizen, Networker.
A New Chapter Begins: Leading Pressbooks Forward
September 11, 2024
As I step into the CEO role at Pressbooks, I’m reflecting on my journey over the past five years as COO and looking ahead to what’s next. In this post, I discuss the initiatives we’ve implemented, the culture we’ve fostered, and the opportunities that lie ahead as we continue to push the boundaries of digital...
Embracing the Four-Day Workweek: Insights, Success Stories, and Advice for Companies Considering the Transition
October 10, 2023
In September 2023 Pressbooks hit a milestone, marking one year since making our four-day workweek a permanent part of our company culture and practices. In my previous article on “Doing More with Less,” I shared some of the incredible benefits of adopting a four-day workweek—increased productivity and happier employees. Today, armed with valuable insights from a recent...
Crafting a Culture of Care: Our Journey to Becoming a Great Place to Work®
January 16, 2023
I’m incredibly proud of the journey we’ve taken at Pressbooks to become a certified Great Place to Work®. This recognition isn’t just about a title—it’s about the culture we’ve built together, the values we live by, and the genuine care we have for each other as a team. In this blog post, I share some...
Redefining Productivity: How We Thrive with a 4-Day Workweek at Pressbooks
October 5, 2022
At Pressbooks, we’ve embraced a 4-day workweek, proving that productivity doesn’t require more hours, just smarter, more focused efforts. In this blog post, I share how our commitment to this approach has not only maintained but enhanced our team’s efficiency and creativity. It’s a testament to the power of balance and thoughtful prioritization. Curious about...
Reflecting on Onboarding for humans, not machines
July 28, 2021
“I felt like a total stranger in the office. I felt like a machine, yet again.” These are the lines I wrote to describe previous onboarding experiences, experiences that inspired me to do better for my colleagues at Pressbooks. One of the first things I did when I joined the Pressbooks team was to revamp...
Fighting Scammers One Phone Call at a Time
April 13, 2018
I am an immigrant who recently became a Canadian citizen. Everything is exciting: Extended rights as a Canadian, one of the best passports of the world, having my dream come true… 10 years and $10,000 after coming to this beautiful, modern, open-hearted, full-of-opportunities country, I am proud to call myself a Canadian. Sadly, all my...
Why I Love Customer Success Management
April 7, 2018
I stole a book on psychology from my father’s library when I was barely able to read. I didn’t understand the theoretical part, but I loved skipping to the case study sections to read about people’s problems and treatment options. With what symptoms did patients present themselves with? What were they going through? What treatments...

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